4 communication offers are at your disposal to highlight your Dakar aventure to your fans and sponsors !

These offers are available to all Dakar and Dakar classic concurrents.

Don’t hesitate to check them and contact concerned providers.

Since 2009, Fotop has offered the most complete coverage of your participation in this fantastic adventure, at the best possible price. In 2023, Fotop will have 10 photographers in 4 vehicles, to be present in the best places every day.

The 4 complete photo packages will cover all of your needs, on Cross-coutry or Dakar Classic, with a fast delivery of images including photos of the race, of the bivouac and the behind the scenes of the Dakar.

Visit photosdakar.com to order the photo pack of your choice, and if you have any questions, don't hesitate to contact André Chaco at Fotop: chaco@fotop.com / +55 11 99359-9460 (phone and WhatsApp).

During the 2023 edition, images of the Dakar were broadcast by 70 channels in 190 countries while more than 6,7M people are following the Dakar official accounts on social networks.

ASO produces a daily international program dedicated to the Dakar for international broadcasters. This program features the highlights of the race as well as all the aspects and characters that make the Dakar the biggest rally in the world.

In addition, international broadcasters (or ASO on their behalf) produce personalized content on drivers and/or teams of their nationality either as part of programs dedicated to the Dakar rally, or in general and / or sports news bulletins.

If to meet communication and visibility objectives, manufacturers or sponsors wish to initiate talks with television channels to cover Dakar, please contact Gonzague de Saint Sernin (gdesaintsernin@aso.fr) to assess the television rights available in the relevant territory.


The use of Dakar race footage (including on-board camera footage) requires the prior negotiation of specific media rights license.

The production means deployed on site allow us to propose dedicated video content to meet the communication needs of pilots, teams and their sponsors.

To support you in the media coverage of your adventure and the sharing of the best moments with your fans and sponsors, we offer teams and pilots a wide selection of media services and corresponding rights.

Several tools such as accreditation of a cameraman, the use of on-board cameras and dedicated video production will allow you to develop your network and feed your channels to achieve your goals.

The video formats can be adapted to your needs in frequency (every day, every other day, every weekend…), in format (edited with music or raw images only), in length and in content.

For any specific question on the production of content and the use of Dakar race images: Gonzague de Saint Sernin (gdesaintsernin@aso.fr).

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