Take a look at our free and paid media offers to help you promote your Dakar adventure and share the best moments with your fans and sponsors.
Don't hesitate to contact the people concerned to place an order or request information!
Fotop confirms official competitor coverage at Dakar 2026
In 2026, Fotop celebrates 17 years following the Dakar Rally — and for over 7 years, has been an official partner of the organization. With a team of more than 12 photographers across 5 vehicles, Fotop will be present every day at the most strategic points of the race to capture your Dakar with exclusive, high-quality images.
A four-time winner of the Émilie Poucan Award for best rally photo, Fotop combines technical excellence with fast delivery. Photos are sent daily via WhatsApp, email, and app, allowing competitors to relive and share their best moments shortly after each stage.
Packages start at €749 and include hundreds of photos of your vehicle in action throughout the rally, along with a curated selection of the best general images from Dakar:
Secure the official photo coverage of your Dakar now: https://www.photosdakar.com/
During the 2025 edition, images of the Dakar were broadcast by 70 channels in 190 countries while more than 9,3M people are following the Dakar official accounts on social networks.
ASO produces a daily international program dedicated to the Dakar for international broadcasters.
This program features the highlights of the race as well as all the aspects and characters that make the Dakar the biggest rally in the world. In addition, international broadcasters (or ASO on their behalf) produce personalized content on drivers and/or teams of their nationality either as part of programs dedicated to the Dakar rally, or in general and / or sports news bulletins.
If to meet communication and visibility objectives, manufacturers or sponsors wish to initiate talks with television channels to cover Dakar, please contact Gonzague de Saint Sernin (gdesaintsernin@aso.fr) to assess the television rights available in the relevant territory.
/!\ WARNING : The use of Dakar race footage (including on-board camera footage) requires the prior negotiation of specific media rights license.
The production means deployed on site allow us to propose dedicated video content to meet the communication needs of pilots, teams and their sponsors.
To support you in the media coverage of your adventure and the sharing of the best moments with your fans and sponsors, we offer teams and pilots a wide selection of media services and corresponding rights.
Several tools such as accreditation of a cameraman, the use of on-board cameras and dedicated video production will allow you to develop your network and feed your channels to achieve your goals.
The video formats can be adapted to your needs in frequency (every day, every other day, every weekend…), in format (edited with music or raw images only), in length and in content.
For any specific question on the production of content and the use of Dakar race images: Gonzague de Saint Sernin (gdesaintsernin@aso.fr).