Take a look at our free and paid media offers to help you promote your Dakar adventure and share the best moments with your fans and sponsors.
Don't hesitate to contact the people concerned to place an order or request information!
Capture your Dakar adventure with Fotop!
Since 2009, Fotop has offered the most complete coverage of your participation in this amazing adventure, at the best possible price. In 2024, Fotop had more than 10 skilled photographers strategically positioned across 6 vehicles, ensuring they capture the heart and soul of the event every single day.
See below the offers proposed by Fotop for the Dakar 2025:
Visit https://photosdakar.com/en/ to order the photo pack of your choice. If you have any questions, don't hesitate to contact André Chaco from Fotop: chaco@fotop.com / +55 11 99359-9460 (phone and WhatsApp).
During the 2025 edition, images of the Dakar were broadcast by 70 channels in 190 countries while more than 9,3M people are following the Dakar official accounts on social networks.
ASO produces a daily international program dedicated to the Dakar for international broadcasters.
This program features the highlights of the race as well as all the aspects and characters that make the Dakar the biggest rally in the world. In addition, international broadcasters (or ASO on their behalf) produce personalized content on drivers and/or teams of their nationality either as part of programs dedicated to the Dakar rally, or in general and / or sports news bulletins.
If to meet communication and visibility objectives, manufacturers or sponsors wish to initiate talks with television channels to cover Dakar, please contact Gonzague de Saint Sernin (gdesaintsernin@aso.fr) to assess the television rights available in the relevant territory.
/!\ WARNING : The use of Dakar race footage (including on-board camera footage) requires the prior negotiation of specific media rights license.
The production means deployed on site allow us to propose dedicated video content to meet the communication needs of pilots, teams and their sponsors.
To support you in the media coverage of your adventure and the sharing of the best moments with your fans and sponsors, we offer teams and pilots a wide selection of media services and corresponding rights.
Several tools such as accreditation of a cameraman, the use of on-board cameras and dedicated video production will allow you to develop your network and feed your channels to achieve your goals.
The video formats can be adapted to your needs in frequency (every day, every other day, every weekend…), in format (edited with music or raw images only), in length and in content.
For any specific question on the production of content and the use of Dakar race images: Gonzague de Saint Sernin (gdesaintsernin@aso.fr).